“As traditional advertising is becoming less engaging for consumers, curated content has become a way for brands and organizations to break through their indifference. And what better way to connect with your followers than with music?”
Music is the key to the soul! Pair that with inspirational soundbites or coaching and you could really change some lives. Imagine being an internationally known speaker all without ever having to take flights all over the world.
Taking advantage of streaming platforms will make that a very real possibility for you. As a speaker in 2021 you have to begin to take consider all marketing channels to get your message out to the masses.
Event planners will always want to get a feel for the speaker they will be paying loads of money to in advance. They want to know that you are somewhat in demand and have built some kind of following as well.
When you are able to point them to an album or series of tracks of you speaking that have amassed thousands of downloads and streams you’ve instantly separated yourself from the others.
It is no longer enough to simply have a demo reel and speaker sheet! Musicians and speakers have more in common than some may realize
Grow Your Digital Footprint Through Playlist Features
The modern day business model of a record label includes them sourcing for top tier playlist to feature there artist on. Playlist that already have thousands of daily listeners that run up the streaming numbers.
Playlist are a big reason for songs going platinum and breaking records so fast. Being on a top streaming audience is almost like hacking traffic. To get your content streaming you don’t event have to be followed by any of the people subscribed to the playlist. All you have to do is get your content in rotation.
There are playlist for different genres of music, emotions, locations, etc. As well as playlist for the type of content that you have! If you have a niche area that you speech on you need to be showing up on relevant playlist where you potential supporters are at. 
You may not be the most in demand speaker at the moment but content is the great equalizer and you are completely in control of the content that you put out. You can also literally create your own playlist and title it exactly what you call your keynote speech and build an audience around that.
Don’t be one of the speakers on the outside looking in. Eric Thomas literally made it to the billboard top 100 songs with a speech track in 2017 called Beastmode. What are you waiting for?