The majority of speakers are either writing or promoting a book they recently published. The book is used as leverage to land more speaking gigs and show expertise within their speaking topic. Usually, books take at least a year to write and get published.
However, U.S. publishing industry sales peaked in 2007 and have either fallen or been flat in subsequent years, according to reports of the Association of American Publishers (AAP). Similarly, despite a 2.5% increase in 2015, U.S. bookstore sales are down 37% from their peak in 2007, according to the Census Bureau (Publishers Weekly, Feburary 26, 2016) entertainment is the way to go.
Music that is leading to more tours, brand recognition, increased merchandise sales, etc. Motivational speakers go on tours the same way that musicians do. However, motivational speakers are not distributing content at the rate of musicians. Therefore, they are not maximizing the full potential of their brand.
Motivational speakers speak at corporate events, professional meetings, schools, resorts, conventions, etc. Some speakers use speaker’s bureaus to find gigs.
Others spend their free time contacting businesses and organizations that will benefit from their message.
Compared to writing a book, creating a speaking album is the best use of your time and marketing efforts in today’s world.
Motivator Music was launched to help professional speakers monetize their motivation; by creating content from their speeches. Music is the key to the soul; inspirational words combined with natural flowing music could change lives.
You pay twice as much to have a book published vs. creating an album. It also takes more than double the time to have your finished product. How many people are listening to music vs. reading books in 2021?