You can give the most brilliant talk, with crystal-clear explanations and laser –sharp logic, but if you don’t first connect with the audience, your message won’t stick. Your first objective with your audience should be to build a human bond with the audience and everything else will fall in place from there.
Lets begin to think of the audience as a new set of supporters and not just ‘ the people in the audience of a place I have been paid to speak ‘ and not just people that may buy your book and throw it on their shelf with all of the others.
All through the audience are potential friends and lifetime fans. Friends and fans that will support whatever you do, and tell all of there friends too. The typical keynote speech his about 30 minutes to an hour. At least 25% of that time should be dedicated to some type of engagement.
With the way streaming is going it is imperative that all speakers get their speeches onto these platforms, and when you engage with your keynote audience the right way they will be the ones to stream your content over and over. Multiply that by a few dozen speaking engagements and the sky is the limit with your brand.
If you want to truly maximize your voice as a professional speaker in 2021, than you have to look at ways to monetize your keynote topic. Which starts with building an audience and fostering engagement. Musicians and motivational speakers have more similarities than people may realize.
They both travel and speech to crowds, but a musician generally has more streams of revenue because they have figured out how to monetize their message. Many speakers are trapped in the old way of doing things. Streaming has changed the whole business model of the music industry and all professional speakers should take notice of what is going on with digital media.
There are over 400,000 professional speakers and growing. So if you are a speaker with an old school way of doing things these new speakers are going to come and take the opportunities that media creates right from under you.
Create Speaking Albums And Share Them With The Audience
Emotional connection at its core!
Social media and streaming is not going anywhere so the sooner you as a professional speaker can find ways to incorporate it into your business model the better. Musicians are getting endorsement deals and booking tours just by finding creative ways to engage their audience. As a professional speaker you are in pristine position to capitalize on this.
What we can do is take your speeches through what we call “The Remix Process” where we turn your speeches into digital real estate. The remix process re produces your speeches to fit the mode of viral content, it gets you started on earning streaming revenue, and it better positions your brand to earn consistent bookings.
Schedule a time to speak here. https://go.oncehub.com/MotivatorMusic